Wednesday, July 13, 2011

Gore trying to ‘re-energize his base’ with new Climate Change site

 

More often than not now, with our dysfunctional media that has turned news into mere pawns on the myriad of chess boards of ideology, you just gotta laugh.

When trying to find more information on Al Gore’s new Climate Change site, Climate Reality, on Google I came across the phrase ‘re-energize his base.’ Al Gore is not, I presume, not running for political office at the moment, so ‘his base’ must be who?

Would ‘his base’ be Democrats, the US population, or just everyone who is not a Climate Change denier? Would Al Gore’s base that he is trying to influence be those who believe in physics, where say, gravity rules?

Of course, I’m trying to be a little humorous myself here. We know what Gore trying to ‘re-energize his base’ actually means. It means that Al Gore is pushing straight at those who would have our planet warm up rather than switch from burning fossil fuels. So the best strategy to combat that is dismissive lunacy—the phantasmagoric association with Gore having been a politician and who might run again and if he does that he’s going to be more anti-fossil burning than Obama. It’s the kind of hazy mix of fear, outrage, conspiracy theories, and silliness that rules the news these days. Hey, it’s works with ‘the base’.

And this is the point. We dispense with little actual news in these days of media upheaval, where every media outlet is trying to rule how the major get their news—ad hoc, cherry-picked, and finely spun to one’s ‘base.’ The base is the Holy Grail, the major of folks who already believe in your ideology, folks you cannot let go no matter what—even if it means dismissing physics and everything else you were ever taught in school.

We are frogs boiling away happily in our cauldrons of claptrap and ignorance. And that ‘we’ is the public, the public everywhere. As we hold on to the illusion that our political ideology not physics, we are going to heat up as certain as greenhouse gases trap heat. Look, Climate Change is not going away; it’s getting worse:

Economists find flaws in federal estimate of climate damage — The Daily Climate A new report concludes that each ton of carbon dioxide emitted in the atmosphere inflicts as much as $900 in environmental harm - almost 45 times the amount the federal government uses when setting regulations. The gap, advocates say, disguises the true value of emissions reductions. Uncle Sam's estimate of the damage caused by each ton of carbon dioxide is fundamentally flawed and "grossly understates" the potential impacts of climate change, according to an analysis released Tuesday by a group of economists. The government's figures "could lead to a degree of inaction on climate change that frankly is not supported by either the economics or the science at this point." - Kristen Sheeran, E3 Network The study found the true cost of those emissions to be far beyond the $21 per ton derived by the federal government.  (July 13, 2011) The Daily Climate

S, what are we going to do? Ignore the heat, thinking things have always been this way like a bunch of boiling frogs, or look around and see what is going on? Many are searching desperately to reach the public who is already inundated with crisis after crisis and doesn’t want to hear about something they have heard is far off into the future. (It isn’t; it’s happening now.) There are many ways one get the public to pay attention to the most important issue of our age. One way is this:

“What is The Climate Reality Project? Climate change is not your fault for the car you drive, the lights you turn on, or the food you eat. The climate crisis is our problem. Real solutions, systemic solutions, innovative solutions, can only come when we address it together. That’s what The Climate Reality Project will do. Without doubt. Without delay. And with your help. The Climate Reality Project is bringing the facts about the climate crisis into the mainstream and engaging the public in conversation about how to solve it. We help citizens around the world reject the lies and take meaningful steps to bring about change. Founded and chaired by Al Gore, Nobel Laureate and former Vice President of the United States, The Climate Reality Project has more than 5 million members and supporters worldwide. It is guided by one simple truth: The climate crisis is real and we know how to solve it.” Climate Reality

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