This story (below) highlights how and why our present media needs to change so that the public can get a clear picture of what is going on in our rapidly changing environment. There is no way the public can respond adequately and correctly to environmental issues if mainstream media is filling vacating newsrooms with PR personal who are expert at framing news for their own self-interests.
We cannot have a democracy and respond correctly to environmental situations if we are being fed only information that has been shaped, often times, by the very people causing our environmental problems.
The public can fight back against being environmentally blinded by switching off media that is pandering to their advertisers and corporate owners and going to media that is delivering real news. Go here to find out more: Free Press | Media reform through education, organizing and advocacy
PR Industry Fills Vacuum Left by Shrinking Newsrooms - ProPublica "This story has been co-published with the Columbia Journalism Review . The Gulf oil spill  was 2010's biggest story, so when David Barstow walked into a Houston hotel for last December's hearings on the disaster, he wasn't surprised to see that the conference room was packed. Calling the hearing to order, Coast Guard Captain Hung Nguyen cautioned the throng, "We will continue to allow full media coverage as long as it does not interfere with the rights of the parties to a fair hearing and does not unduly distract from the solemnity, decorum, and dignity of the proceedings." It's a stock warning that every judge gives before an important trial, intended to protect witnesses from a hounding press. But Nguyen might have been worrying too much. Because as Barstow realized as he glanced across the crowd, most of the people busily scribbling notes in the room were not there to ask questions. They were there to answer them. "You would go into these hearings and there would be more PR people representing these big players than there were reporters, sometimes by a factor of two or three," Barstow said. "There were platoons of PR people." " (May 02, 2011) ProPublica