Wednesday, October 27, 2010

True Green vs. Fake Green.

 

No doubt businesses are greening up their products.  It’s the wave of the future not just because more people will buy their stuff (they will), but because non-green products that negatively impact our environment and our health are becoming intolerable.  Sounds good so far, but the devil is in the details. 

Finding out how to check to ensure that the products you by are indeed green (environmentally friendly, that is) is no simple matter.  There are few world-wide standards that can be used for industry that covers the myriad of ingredients in products, how they are used, and what happens to these products when they are discarded.  So, moving forward on green products is going to be difficult.  Having said all that, outright ‘greenwashing’ should be reduced and pointed out to the public when it occurs.  Here’s an example of what I mean:

Misleading Claims On 'Green' Labeling - WSJ.com Confused by all the "green" claims of products on store shelves out there? There's good reason to be. According to a study due out Tuesday, more than 95% of consumer products examined committed at least one offense of "greenwashing," a term used to describe unproven environmental claims, according TerraChoice, a North American environmental-marketing company that issued the report. (October 26, 2010) Business News & Financial News - The Wall Street Journal - WSJ.com

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