Saturday, September 20, 2008

The EnviroMedia Greenwashing Index – Home

The EnviroMedia Greenwashing Index – Home: "Greenwashing:
It’s Not Black and White
Welcome to the Greenwashing Index — home of the world’s first online interactive forum that allows consumers to evaluate real advertisements making environmental claims. “Going green” has become mainstream for businesses large and small — and that’s a good thing. What’s not so great is when businesses make environmental marketing claims that can be misleading."

No comments: